Show Homes to be obsolete by 2017
Digital and Virtual Marketing are the future for selling new homes
The use of fully furnished show homes and marking suites will become increasingly out-dated approach to the marketing approach of new properties. Aside from the costs of £30K-£50 for a traditional show house, viewing is restricted to only site visitors.
Industry insiders predict immersive digital marketing to take the lead for new development sales
With the advent of more realistic virtual marketing methods and augmented reality, it is the opinion of industry insiders that fully kitted out show homes and marketing suites will be an unnecessary expenditure in the marketing of new developments. possibly as soon as 2017 for most new housing developments.
Due to the increased connectivity and expanding use of touch screen devices in everyday use, buyers can easily review property details at their fingertips. High quality realism and interactive immersive exploration akin to that offered by EyeSiteView. allows understanding and review of a scheme / property with ease for off-plan sales.